“The New Irish” Photography Contest 2008
Participants are invited to send in their photographic vision of what the “New Irish” means to them. Whether it is a fresh take on Irish Eyes or on the Celtic Tiger, the innovative contest is sure to spark creative submissions as clever as Clontarf’s own campaign. All accepted entries will be posted to the Clontarf website.
The grand prize is $5,000 and the winning photograph will be included in Clontarf’s marketing campaign.
“The Clontarf website is clever and irreverent. We looked at our target demographic and decided to take an unexpected direction for an Irish whiskey. We took some cues from the vodka and beer categories, put an Irish twist on it and let loose,” said Roseann Sessa, vice president marketing and public relations. “The photography contest is a natural extension of our very visual ‘New Irish’ campaign. The proliferation of digital cameras and camera phones makes it easy for everyone to be a photographer. We are not looking for a technically perfect photograph—we are looking for an attitude that expresses the New Irish.”
There is no limit on the number of entries allowed.
Photograph must consist of one (1) original digital image file submitted in JPEG, TIFF, PNG or BMP format and no larger than 8MB in size.
Enter online at www.clontarfwhiskey.com by completing an official entry form, submitting one (1) original digital photograph and a description (not to exceed 50 words) of how the photograph embodies or represents the spirit of "The New Irish" (collectively, the "Entry Materials").